Accuchex Blog

Are you fully aware of the effect of culture on your brand?

Too often I hear business owners dismiss culture as ‘touchy feely” and having no real business value, which couldn’t be further from the truth. Your culture is your brand and without an aligned workforce, hopefully with a purpose, your business is worth nothing.

Too often I hear business owners dismiss culture as ‘touchy feely” and having no real business value, which couldn’t be further from the truth. Your culture is your brand and without an aligned workforce, hopefully with a purpose, your business is worth nothing.

Guest post by Nigel Hartley, a Business Advisor with The Shirlaws Group.

Too often I hear business owners dismiss culture as ‘touchy feely” and having no real business value, which couldn’t be further from the truth. Your culture is your brand and without an aligned workforce, hopefully with a purpose, your business is worth nothing.